BASIC MARKETING: A Marketing Strategy Planning Approach (IRWIN MARKETING)

Description

Essentials of Marketing 15th edition (released Feb 2016) is the new edition of Basic Marketing 19th edition. Click to view more on Perreault/Cannon's Essentials of Marketing 15th edition here. Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers. Review: ATTENTION IF YOU'RE IN PROF MILLERS FNDT OF MKT CLASS - If you're looking at this book because you are in Prof Millers class and he says you have to buy the special edition "because there is an extra chapter", dont listen to him! This is the exact same book and you can rent it for $100 less than the other version. I used it and got an A in his class, the extra chapter is like 3 pages long and you get most of the material from lecture anyway. Trust me you can get by without an issue and save yourself that $100 Review: Good book to have for your business - Good book to have for your business, especially new in the business world. The price was right. It has a lot of good information and is good reading. I would recommend it to others, not just college student, but new business owners as well. I hope this helps the next buyer.