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The Tastemakers: Why We're Crazy for Cupcakes but Fed Up with Fondue

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undefinedTastemaker, n. Anyone with the power to make you eat quinoa. Kale. Spicy sriracha sauce. Honeycrisp apples. Cupcakes. These days, it seems we are constantly discovering a new food that will make us ier, happier, or even somehow cooler. Chia , after a brief life as a novelty house and I Love the '80s punchline, are suddenly a superfood. Not long ago, that same distinction was held by pomegranate , açai berries, and the fermented drink known as kombucha. So what happened? Did these foods suddenly cease to be y a few years ago? And by the way, what exactly is a superfood” again? In this eye-opening, witty work of reportage, David Sax uncovers the world of food trends: Where they come from, how they grow, and where they end up. Traveling from the South Carolina rice plot of America's premier grain guru to Chicago's gluttonous Baconfest, Sax reveals a world of influence, money, and activism that helps decide what goes on your plate. On his journey, he meets entrepreneurs, chefs, and even data analysts who have made food trends a mission and a business. The Tastemakers is full of entertaining stories and surprising truths about what we eat, how we eat it, and why.

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